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McCormick want to build a foundational website to meet the needs of distributors and consumers in southeast asia, leveraging their current design of the US and Australian website.
We proposed an incredibly scalable and modular MVP that takes into account a variety of content types and structures.
Content strategy, UX UI design and conceptualising the digital marketing ideas for the proposal.
Putting influencer marketing and partnerships forward as a core feature to drive new, local, traffic to the McCormick platform.
Educate and lower the barrier to Western cooking. This all starts with familiarity of ingredients, and seeing the possibilities
We started the recipe page stating the number of ingredients in the headline for quick scanning.
A powerful tools that cross-reference ingredients and substitutions across the full database of recipes. allowing for tweaking behavior
Be the platform where people celebrate their success.
Figuring out what to make next is a challenge the world over. Interlinked with your McCormick profile, Dinder allows you to use and refine your FlavourPrint profile to explore new and existing recipes in a new, far more laid back manner.
Figuring out what to make next is a challenge the world over. Interlinked with your McCormick profile, Dinder allows you to use and refine your FlavourPrint profile to explore new and existing recipes in a new, far more laid back manner.
